If you are currently looking for sponsorship for your band here are a few pointers taken from Simon Tam (Music Think Tank) to help you along:

[Click on the above link to read the full article.]

The Format:

1. Cover - Make it distinctive. You might consider adding something like “2012 Sponsorship Proposal Prepared Especially For [the company]”.
2. The Call Out (optional): The second page can be for a large dramatic image/photo or some of the major “bragging rights” stats. Artists can typically use this page as the “one sheet” – a one page descriptor of who you are, major stats or accomplishments, or press excerpts/testimonials from other sponsors.
3. The Partnership: This is where you want to focus on the main benefits for working with you. What are the main ways you and the sponsor are a good fit?
4. The Fact Sheet: The nitty-gritty details of your event, tour, or organisation that they are sponsoring. Cover all of the major who/what/when/where/why questions, such as as “What is the event?,” “Where does the event take place?,” “Who is involved?,” “Why should I be sponsoring this event,” etc.
5. Key Marketing Information: Discuss your niche market, the demographics of your audience (and who you are targeting), how you will be messaging your brand/event along with their company, and talk about successes with past sponsorship campaigns.
6. Co-Branded Marketing Opportunities: You’ll want to send 3-6 custom, creative pitches to the company that allows for them to visualize working with you. This should play directly off of your niche market/their target audience. The more custom the idea, the higher the asking price that you can fetch. It also helps you stand out from other sponsorship opportunities that only offer logo placement. Marketing folks love creative ways to showcase their brand, especially to an interested audience who they might never be able to reach in any other way. If there is also a “viral” component to one of the ideas, that’s even better.
7. The Benefit List: List all of the benefits that the company gets from sponsoring you. Put your emphasis on the more custom, creative options and less on the generic commodities that typical sponsorship packages offer (such as logo placement). This is your formal offer so make it as clear as possible on what they can be expecting in return from their sponsorship dollars or in-kind gifts. If you’ll accept a payment schedule, include that as well.
8. The Sponsorship Agreement: The sponsorship agreement should be easy to complete and return. Details such as a self-addressed and stamped envelope are good. Add an extra bit of professionalism by having this portion printed on NCR (carbonless copy) paper where they can tear off a copy for themselves and send one to you. You can also do things such as adding a QR code or link to a digital version of the agreement.

Simon Tam is owner of Last Stop Booking and author of How to Get Sponsorships and Endorsements. Simon’s writing on music and marketing can be found at http://www.laststopbooking.com. He is on Twitter @SimonTheTam

Announce “MOUTH OF THE GHETTO” Tour

“A crushing and polarising set from one of the most interesting and forward thinking heavy bands in Melbourne.” Billy Geary, Life Music Media

Melbourne’s death-hop masters, Over-Reactor are hitting the road to celebrate the release of their latest single Mouth Of The Ghetto. Mouth Of The Ghetto is also the title of their forthcoming album, due in the second half of 2012. Since recently releasing their first single and video, the band have received over 4000 views on Youtube and had three songs in the top ten on the Triple J Unearthed  metal charts.

Its two members, Ezekiel Ox (ex Mammal, Full Scale) and Cory Blight (ex Dukes Of Windsor), launched Over-Reactor eighteen months ago, and have already toured nationally with Karnivool, Front End Loader, Floating Me, and COG.

TO WATCH THE NEW VIDEO “MOUTH OF THE GHETTO”, FOLLOW THE LINK BELOW: http://www.youtube.com/user/OverReactorBand

OVER-REACTOR – MOUTH OF THE GHETTO TOUR DATES

Thurs 7 June – The Pub, Bendigo VIC

Tickets: $12.00 + BF (presales) & $15.00 (door sales)

Tickets through OZTIX:1300 762 545 / www.oztix.com.au & THE PUB

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Fri 8 June – The National Hotel, Geelong VIC

Tix: $12.00 + BF (presales) & $15.00 (door sales)

Tickets through OZTIX:1300 762 545 / www.oztix.com.au

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Sat 9 June – Esplanade Hotel – Front Bar, St Kilda VIC

 Free Entry

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Thurs 14 June – Live At The Wall @ Bald Faced Stag, Sydney

Tickets: $15.00 + BF (presales) & $18.00 (door sales)

Tickets through GO BOOKEM: www.gobookem.com

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Fri 15 June – The Great Northern Hotel, Newcastle NSW

Tickets: $12.00 + BF (presales) & $15.00 (door sales)

Tickets through OZTIX:1300 762 545 / www.oztix.com.au

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Thurs 21 June – Crown & Anchor, Adelaide SA

Tickets: $12.00 + BF (presales) & $15.00 (door sales)

Tickets through OZTIX:1300 762 545 / www.oztix.com.au

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Fri 22 June – Spurs Saloon, Devonport TAS

Tickets: $10.00 available at the door

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Sat 23 June – Brisbane Hotel, Hobart TAS

Tickets: $12.00 + BF (presales) & $15.00 (door sales)

Tickets through OZTIX:1300 762 545 / www.oztix.com.au

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Fri 13 July – Spotted Cow, Toowoomba, QLD

Free Entry

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Sat 14 July – Basement 243, Brisbane QLD

Tickets: $12.00 + BF (presales) & $15.00 (door sales)

Tickets through www.over-reactor.com

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Fri 20 July – Curtin Bandroom, Melbourne VIC

Tickets: $15.00 + BF (presales) & $18.00 (door sales)

Tickets through MOSHTIX: 1300 438 849 / www.moshtix.com.au

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MOUTH OF THE GHETTO is available exclusively through the bands website www.over-reactor.com. Fans can download the track along with the video, just by clicking on the MUSIC link and then simply paying what they can afford.

For media enquiries please contact management – Scott Mesiti on 0419211144 or info@crosssection.com.au

www.over-reactor.com

Monday, 20 February 2012

James Verne

The trend of bands putting out their albums for free, especially on Bandcamp, seems to be growing pretty quickly. What’s your take on this?

I personally think that this is the best thing to happen to music in decades. It seems that people are discovering and unravelling the potential of DIY recording, in that it’s far and beyond what it was even ten years ago. You get artists like Converge or Thrice who are have recorded and mixed records by one band member taking the initiative and saying ‘no, we’re not going to pay for studio time and a producer, we’re going to do it ourselves and get the best results’. There’s still a fair bit done ‘professionally’ though. Then you have people like Ben Sharp (Cloudkicker) or Cory Blight (Over-Reactor) who do everything themselves (minus singing) and at a massive capacity, mainly because there are no middle men to slow things down and they have all of the instruments you need to make a record at their fingertips. So artists are finding out how to get professional quality at no cost, and so they’re charging nothing to the listener to obtain it. In that sense, music piracy is probably the best thing that could possibly happen to music, because it’s eliminating the buy and sell factor. I suppose when you have such an easy flow between the creative output and the distribution of the product, then the growth of the movement is totally inevitable.

See interview: http://www.ravemagazine.com.au/content/view/31465/5/

[Image of Cory Blight by Josh Meney]

Cory owns and operates Grand Vinyl Music which is located in Melbourne. If you would like Cory to produce or record your next single or album, click on the link to contact him.

(Independent)

Over-Reactor is what Ezekiel Ox – the shouty Henry Rollins of a frontman from Mammal – is up to now. It is still very angry music for very angry folks, but delivered with both a nod and a wink. The video for Mouth Of The Ghetto gives Ox a backing troupe of dancers who jet and shark around Melbourne with him – more men of metal should be willing to join in with synchronised dance moves in their video, it’s certainly more interesting to watch than drummer-face and close-ups of guitar necks. Anyway, the song is all doomy industrial stuff that’s far catchier than you’d expect from video game synth and grinding guitar, while Ox delivers one of his passionate rants ending with, “Fuck Mick Gatto!” It’s a bit odd is what I’m saying, but Christ knows we could use more odd.

Singles – April 24, 2012

See it here: http://www.ravemagazine.com.au/content/view/32587/182/

28 March 2012

by Christie Eliezer

Australia has moved ahead of Canada to become the sixth biggest music market in the world. According to International Federation of the Phonographic Industry’s (IFPI) figures released this week, Australian sales were up 5.7% to US $475.2 million last year. Comparatively, ARIA figures released in late February reported that the Australian music industry was worth US$411.7 million (A$382.7 million) after a 0.34% drop.

Read More: http://www.themusicnetwork.com/music-news/industry/2012/03/28/australia-now-6th-biggest-music-market/

Fresh from their Karnivool East Coast Tour in June and Floating Me supports in Melbourne and Geelong in October, Over-reactor have built on an incomparable live show and word of mouth alone, and must be seen to be believed.

The guys are soon to hit the road again to bring their full-frontal performance back to Queensland and Tasmania.

Catch them for their their final 2011 performances:

Funk-rockers The SideTracked Fiasco are gearing up to take the stage yet again after a fun run of shows at Melbourne’s Retreat Hotel in Brunswick and Wollongong’s Rydges Hotel.

For those of you lucky enough to be living in Sydney and Brisbane, you still have a chance to see these party boys before they head back into the studio this December to record their next EP for release early 2012.

If you haven’t checked out The SideTracked Fiasco yet, make sure you get along to one of their shows for a night you will not forget!

Nov 19 – Newtown Rooftop – Newtown Sydney

Nov 26 – Ric’s Bar – Fortitude Valley Brisbane

Dec 11 – Old Manly Boatshed – Manly Sydney

For more info visit: www.thesidetrackedfiasco.com

To say Melbourne duo Over-Reactor are a polarising couple of musos would be a vast, vast understatement. What started out as a somewhat awkward band with their first few shows has morphed into what can only be described as an absolute force. It appears vocalist Ezekiel Ox has finally found his niche, being the centre of attention given that it is only he and drummer Cory Blight on stage (guitars and bass are run through a laptop). Playing cuts from both of their albums, Ox jumped on and off the stage as he pleased; alternating between snarling in punter’s faces and spray painting various slogans on a canvas, which was later auctioned off for $50. Tracks such as the continually excellent ‘Free Music’ and ‘Point to Push’ went down well with most of the crowd and causing mayhem in the front few rows. In the climax of their final song, Ox decided it would be a good idea to throw one of the tv’s that had been on stage throughout the set into the front few rows, resulting in broken glass everywhere. This only reaffirmed the band’s high energy, high on attitude aesthetic, however it’s fair to say the East wont be having them back any time soon. A crushing and polarising set from one of the most interesting and forward thinking bands heavy bands in Melbourne.

Hey all!

Here are some links to reviews and pics from the 2011 Karnivool Tour that is now coming to its end.

The end of the tour will see Over-reactor head back into the studio to record their next album planned for release in October when they will again tour the East Coast of Australia (third time in 2011! WTF!) possibly with the Twelve Foot Ninja crew… stay tuned for more on that one.

But for now check out what some had to say about their performances on the Karnivool Tour:

Beat Magazine – www.beat.com.au/music/karnivool-0 by Rod Whitfield

The AU Review – www.theaureview.com/melbourne/karnivool-over-reactor-shockone-pier-live-08-06-11 by Chris Jacques

The 59th Sound – www.the59thsound.com/karnivool-over-reactor-shockone–the-corner-hotel-melbourne-9-10062011.html by Georgia Hunter

Tone Deaf – www.tonedeaf.com.au/reviews/gigs/75866/karnivool-4.htm by Cayce Hill

Pics:

The Music Network – www.themusicnetwork.com/gallery/live-music-photos/live/karnivool-unsw-roundhouse-sydney by Jared van Earle

The AU Review – www.theaureview.com/photos/karnivool-shockone-over-reactor-magnums-30-06-2011 by Amy Lee Freshwater

Girl at a Rockshow – http://girlatarockshow1.blogspot.com/2011/06/karnivool-over-reactor-waves-nightclub.html

Video:

8/6: The Pier, Frankston VIC
9/6: Corner Hotel, Melbourne VIC – SOLD OUT
10/6: Corner Hotel, Melbourne VIC – SOLD OUT
11/6: Ferntree Gully Hotel, Ferntree Gully VIC
12/6: Inferno, Traralgon VIC
15/6: ANU Bar, Canberra ACT
16/6: Waves, Wollongong NSW
17/6: Panthers, Penrith NSW
18/6: Roundhouse, Sydney NSW
19/6: Panthers, Newcastle NSW
22/6: Panthers, Port Macquarie NSW
23/6: Cex, Coffs Harbour NSW
24/6: HiFi, Brisbane QLD – SOLD OUT
25/6: Coolangatta Hotel, Gold Coast QLD
26/6: Caloundra RSL, Caloundra QLD
29/6: Andergrove Tavern, Mackay QLD
30/6: Magnums, Airlie Beach QLD
1/7: The Venue, Townsville QLD
2/7: Brothers, Cairns QLD
4/7: HiFi Bar, Brisbane QLD
6/7: Corner Hotel, Melbourne VIC
7/7: HQ, Adelaide SA

It was an awesome show so if you are lucky enough to have a ticket to see Karnivool, make sure you get their early to catch Over-reactor when they hit the stage!

‘Something More’ – featuring Chris Cheney

Live @ The Corner Hotel, Friday 10th June 2011

To listen to Over-reactor’s music visit – www.over-reactor.com